Why doesn’t Apple make its own search engine?

Apple does not currently have its own search engine. One reason for this could be that the company has not seen a need for one, as it already partners with Google for its search capabilities on its devices and in its browser, Safari. Additionally, developing a search engine from scratch would require a significant investment in resources, including data centers and a team of engineers with expertise in search algorithms and natural language processing. The company may also prefer to focus on other areas of its business, such as hardware and software development.

There are a few reasons why Apple does not have its own search engine. One reason is that the company has focused on developing its core products and services, such as the iPhone, iPad, and Mac, rather than branching out into new areas. Additionally, creating and maintaining a search engine would require significant resources and expertise in areas such as data management, machine learning, and search algorithms, which Apple may not have. Furthermore, Apple already has a search engine called Spotlight, which is an integrated feature of macOS, iOS, and iPadOS. It helps to search for files, emails, contacts, calendar events, and even the web, it may be sufficient for most apple users.